Top-notch Project Management
  • Effective management of critical projects. OPG's oversight of all moving parts ensures on-time, on-budget, and on-message delivery
  • Implementation is critical—we understand this and we're good at it. Attention to detail is a constant as OPG follows your project from inception to completion. From vendor management to timeline development to regular status updates, our expertise and leadership is transparent
  • Functioning as a trusted, collaborative liaison, OPG develops an understanding of how your organization operates and which departments handle specific tasks. As part of a combined resource approach, we partner with stakeholders to assemble, direct,
    and ensure collaboration between internal and external resources
Social Media Monitoring
  • Daily monitoring of social media sites. Filtering for and addressing Adverse Events (AEs). Reporting to managers.
  • Track the buzz related to your company, brands, competitors, adverse events, and more with daily keyword-based monitoring of social networking sites (Facebook, Twitter, YouTube, Google+). It's about targeting your customers, potential customers, and industry thought leaders where they digitally "hang out."
Training and Process Implementation
  • Design and evaluate processes, creation of training materials, and completion of efficient on-site training of your staff. From strategic business plan development to execution of a broad range of marketing topics, we can develop training modules tailored based on your input and needs, delivered at your facility.
Creative Design
  • Comprehensive copywriting and design services for effective marketing tactics including detail aids, patient education materials, launch materials, web sites.
Customer Relationship Management (CRM)
  • Management of multi-touch, multi-channel CRM programs and loyalty marketing solutions, including
    e-mail/direct mail campaigns for lead generation/acquisition, competitive conversion, and compliance
Internet/Digital Marketing
  • Management of web site design, copywriting, development, and search engine optimization (SEO); planning
    and implementation of digital media campaigns
Comprehensive Product Management
  • Patient- and Physician-targeted campaigns and programs with innovative partners such as Physicians Interactive, WebMD, RealAge, and ePocrates
  • Experience working with copy approval teams. Ensuring materials
    are in adherence with FDA requirements
    and various medical, legal, and regulatory guidelines
  • Vendor selection, management and implementation of eDetails, Co-pay assistance programs, Search campaigns, Fulfillment services, eMail blasts, teleservices, IVR/live operator
  • DTC brand marketing experience with management of campaign budgets to $40mm
Measurement and Analytics
  • Development and implementation of measurement plans and reporting of Web site analytics using tools such as Omniture, Webtrends, and HitWise
  • Design of tests, survey/ROI analysis and reporting
  • Standardization of data and ability to link multiple data sources together for effective analysis and highlight areas of opportunity
  • Identification of commercial insights by improving or developing advanced business metrics using industry knowledge, company/product changes, and emerging trends
  • Summarize complex business information to yield simple, actionable results
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